Curl-Defining Whip by Virtue® is a moisturizing cream that prevents frizz and strengthens the curl of hair. Curls and waves are more bouncy, touchable, and free from the unpleasant stickiness often caused by creams for curly hair. Our patented ingredient, Alpha Keratin 60ku®, repairs damaged hair cuticles and fills in microscopic cracks, while also protecting against moisture, high temperatures, and harmful environmental factors.
Virtue® Curl is the only line of luxury hair products for curly hair that does not contain parabens, phthalates, silicones, sulfates, formaldehyde donors, and artificial dyes. Curl-Defining Whip is rich in:
- Shea butter, which nourishes and moisturizes while strengthening and defining curls
- Baobab oil: rich in vitamins A, D, E, and F, as well as omega-3 fatty acids, it repairs damaged hair and protects it from dryness.
- Chia seed extract, which strengthens protection against free radicals, which are more likely to form in polluted environments
- Flaxseed extract, which helps nourish and strengthen hair.
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid,
Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
Turn the container upside down and measure out a golf ball-sized amount of product.
Distribute evenly on damp hair, working the product into the hair from ends to roots.
Twist selected strands for a more defined look.
Use a diffuser attachment on a hair dryer (choose low heat setting) or allow hair to air dry.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.
Virtue: hair care
Reviews of Curl Defining Whip
A futuristic version of the classic Virtue foam, whose formula is based on Alpha Keratin 60ku technology, works perfectly on damaged hair - rebuilds and moisturizes dry curls without weighing them down.
Elle Beauty Team