Description
Purifying Shampoo by Virtue® is a cleansing shampoo with Alpha Keratin 60ku®, designed as a weekly detox for hair. Its formula gently removes excess oil, product buildup, and irritants from the environment, such as air pollution and smoke. Deep cleansing restores vitality and shine to hair. The formula contains the patented revolutionary regenerating protein, Alpha Keratin 60ku®. This not only provides thorough, gentle cleansing, but also restores hair health. It is a truly rejuvenating product for all hair types. Leaves hair and scalp refreshed and regenerated.
Ingredients
- Active charcoal - removes grease and impurities during washing.
- Hops extract - cleanses and tightens the scalp.
- Composition of fatty acids from coconut - a composition of gently cleansing substances from coconut oil with moisturizing properties.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
Method of use
Download the amount of shampoo the size of a coin and a little bit of water, then mix in your hands to create foam. Apply to wet hair, massage into the scalp and spread throughout the length of the hair. Rinse thoroughly. Then use a conditioner. Intended for use once a week or as needed to remove built-up products and impurities.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.
