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De Los Santos, a scent created to celebrate life
Over the past year, I have been exploring different cultural approaches to loss in order to change my personal perspective. I did not want to "move on" or "move forward" as it would mean having to forget. Instead, I wanted to create a way to celebrate my memories, honor the beauty of life, and translate it into a scent - Ben Gorham, founder and creative director of Byredo
Created after a breakthrough period of loss, De Los Santos is a scent that aims to conjure memories, help accept passing, and celebrate life. It pays tribute to holidays such as the Mexican Día de los Muertos (Day of the Dead) and All Saints' Day - a tribute to the transcendent power of ceremonies. Translating scent into a new ritual of remembrance.
Through an aromatic cloud of musk, the clarity of sage shines through. The opulence of amber and incense immersed in iris root and mirabelle. Earthy notes of rockrose bloom in the hot, dry air.
Fragrance Notes
Head
mirabelle, muscat sage
Heart
iris, cistus labdanum
Base
musk, ambroxan, palo santo
About the brand Byredo
Stockholm-based perfumery house, founded in 2006. Behind the global success and all the brand's creations stands founder and artistic director Ben Gorham. His multicultural background, bridging Canada, India and Sweden, is reflected in the unique character of Byredo perfumes.
"I am not a perfumer. I create a brief and show it to a professional scent creator. Images, film, poetry, music, words, objects, other scents - these are my inspirations... I have trained my nose. I had to learn a different language to communicate with perfumers, but over time I gained experience. From the very beginning, I have also been working with the same specialists. We understand each other perfectly" - says Gorham.
The brand also offers high-quality perfumed skincare products, as well as candles and home fragrances.