Escentric Molecules owes its existence to a scent that does not exist in nature, and which in the 1970s was used to enhance and fix compositions. It smells rather warm and woody, and sometimes not at all, because its scent changes depending on the environment, temperature, and substrate. The founder of the brand, Geza Schoen, recalls when he first smelled the isolated Iso E Super: "I understood that the common denominator of all the scents I liked was that they contained a large dose of Iso E Super. You can never have enough of it. It's like a drug or an aphrodisiac."
He first started experimenting, increasing the doses until he finally created a scent containing only the pure molecule. This is how the legendary Molecule 01 was born, which smells completely different on everyone - supposedly like the pheromones of the person wearing it.
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