The iconic Idralia face cream has become the starting point for a skincare line consisting of five products. Here are the five steps of daily skincare routine: Exfoliating Cream, Eye Cream, Serum, Face Cream, and Mask. The products from this series are suitable for all skin types and will help achieve a radiant look.
The Idralia face cream takes care of the skin's natural hydrolipid balance, making it more moisturized, elastic, and radiant. It is enriched with water and extract of Damask rose, which have moisturizing and regenerating properties. It has the elegant scent of Rosa Gardenia perfume.
About the brand Santa Maria Novella
Florence is home to one of the oldest pharmacies in the world - Officina Profumo Farmaceutica di Santa Maria Novella, which dates back to the 13th century. Famous scents and skincare products have been created for centuries from a blend of flowers and herbs collected from the hills of Tuscany, maturing in old terracotta jars. Among the compositions still produced today according to Dominican formulas are Acqua di Colonia (Catherine de' Medici's favorite scent), created in the 17th century Acqua di Santa Maria Novella, and Acqua di Rose - an excellent refreshing tonic, sold since the second half of the 14th century, as well as hand-shaped and packaged soaps, which mature for 60 days in ventilated cabinets.
All products are made exclusively in Florence, based on medicinal plants and herbs grown in the same way as in the Middle Ages.