Idralia Moisturizing Mask is part of the daily skincare routine initiated by the cult face cream Idralia from Officina Profumo-Farmaceutica of Santa Maria Novella.
The Idralia line combines tradition and innovation - it consists of luxurious functional preparations that enhance the action of their ingredients. Idralia is a complete moisturizing ritual that includes Exfoliating Cream, Eye Cream, Serum, Face Cream, and Mask. The products are suitable for all skin types and help achieve the most radiant appearance.
The Idralia Mask is an extra dose of hydration for your skin - it immediately gives a feeling of nourished and silky smooth skin. Developed for all skin types, it has the elegant scent of Rosa Gardenia perfume.
About the brand Santa Maria Novella
Florence is home to one of the oldest pharmacies in the world - Officina Profumo Farmaceutica di Santa Maria Novella, which dates back to the 13th century. Famous scents and skincare products have been created for centuries from a blend of flowers and herbs collected from the hills of Tuscany, maturing in old terracotta jars. Among the compositions still produced today according to Dominican formulas are Acqua di Colonia (Catherine de' Medici's favorite scent), created in the 17th century Acqua di Santa Maria Novella, and Acqua di Rose - an excellent refreshing tonic, sold since the second half of the 14th century, as well as hand-shaped and packaged soaps, which mature for 60 days in ventilated cabinets.
All products are made exclusively in Florence, based on medicinal plants and herbs grown in the same way as in the Middle Ages.