Description
Idralia Serum is part of the daily skincare routine initiated by the cult face cream Idralia from Officina Profumo-Farmaceutica of Santa Maria Novella. The Idralia line combines tradition and innovation - it consists of luxurious functional preparations that enhance the action of their ingredients. Idralia is a complete moisturizing ritual that includes Exfoliating Cream, Eye Cream, Serum, Face Cream, and Mask. The products are suitable for all skin types and help achieve the most radiant appearance.
Idralia Serum contains 3 different types of hyaluronic acid that work on three levels of the skin due to their different molecular weight. The serum works in three ways: it smooths the deeper layers of the skin, regenerates the outer layers, and provides immediate relief and firmness to the epidermis. It has the scent of elegant Rosa Gardenia perfume.
Method of use
Apply a few drops of serum on cleansed facial skin. Then apply cream. Serum can be used both in the morning and in the evening.
About the brand Santa Maria Novella
Florence is home to one of the oldest pharmacies in the world - Officina Profumo Farmaceutica di Santa Maria Novella, which dates back to the 13th century. Famous scents and skincare products have been created for centuries from a blend of flowers and herbs collected from the hills of Tuscany, maturing in old terracotta jars. Among the compositions still produced today according to Dominican formulas are Acqua di Colonia (Catherine de' Medici's favorite scent), created in the 17th century Acqua di Santa Maria Novella, and Acqua di Rose - an excellent refreshing tonic, sold since the second half of the 14th century, as well as hand-shaped and packaged soaps, which mature for 60 days in ventilated cabinets.
All products are made exclusively in Florence, based on medicinal plants and herbs grown in the same way as in the Middle Ages.
