Nourishing and revitalizing set consisting of Recovery Shampoo, Recovery Conditioner and the bestselling Restorative Treatment Mask by Virtue®. Renewal for dry hair after each use.
- Hydrolyzed rice bran - a plant protein with unmatched nourishing properties: strengthens color, moisturizes and restores shine.
- Baobab seed oil - known as the African tree of life, due to its ability to retain water. The thick, silky oil from this tree is a strong emollient for dry, damaged hair.
- Grapefruit extract - thanks to its high dose of vitamin C and antioxidants, this refreshing fruit restores vitality to the scalp and hair - shine.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.