The Smooth Shampoo by Virtue® is a two-in-one product: it cleanses and helps tame unruly strands. Thanks to its regenerating ingredients, it improves the structure of hair strands and prevents them from frizzing, sealing in moisture and restoring shine.
With its unique, patented Alpha Keratin 60ku® protein, it provides effective daily smoothing therapy for hair. It restores the proper arrangement of cuticle scales and prevents friction between hair shafts, thus preventing frizz. This is a true breakthrough in the field of hair cleansing and care.
- Phospholipids - molecules derived from soy that help control frizz and protect against moisture.
- Gotu kola - a versatile Indian herb that restores strength, smoothness and shine to hair.
- Pink pomelo - a citrus fruit rich in nutrients and vitamins A, C, and B1, as well as zinc, which restore vitality to hair.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.
Adir Abergel on the Smooth line
Reviews of Smooth Shampoo
After a month of use (I wash my hair 1-2 times a week) I can confidently say that my long hair has probably never been softer, stronger and healthier. And this is despite frequent use of a hair dryer or straightener.
Jacqueline Kilikita, Refinery 29
Smooth Shampoo is thick and sticky, which is surprising for a cleansing product. But none of this matters, because when we apply the brown paste to our hair, under the influence of water it begins to dissolve and becomes as light as air.
Ashley Weatherford, The Cut