Chemistry is our nature
We constantly remind ourselves that only the highest quality, most exotic natural essences deserve to be found in the best perfumes. And conversely, the word "synthetic" gives us shivers. But chemical synthesis is the only reason why perfumes exist in the form we know them today. And thanks to it, perfumers are able to create balanced, but also diffusive, long-lasting and above all unique compositions. We examine this issue from the perspective of exact sciences, botany, history, law, industry and marketing.
About the brand Nez Éditions
Internet reviews of perfumes have revolutionized the industry — it turns out that in addition to literary, film, and music criticism, there is also a place for perfume criticism. NEZ is the first print publication that presents this field of criticism (which can be very sharp here!). Combining articles, interviews, surveys, and analyses related to scent, this unique publication helps us understand how the sense of smell connects us to the world.
In a very diverse group of NEZ writers, there are not only industry enthusiasts, but also scientists, writers, academics, economists, historians, photographers, and all kinds of artists.