Editions de Parfums Frédéric Malle

How can one create exceptional perfumes in today's world dominated by intrusive advertising? Frederic Malle believes that the key to success is allowing creators the same freedom and independence that existed in the profession several decades ago. This lack of limitations has resulted in many old scents still being considered icons of perfumery. That's why Malle gives perfumers a free hand and strives to remove any obstacles that may hinder the process of uninhibited creation. He tells them to create their dream scent without being limited by budget, tastes, or marketing briefs. The result? Mistaking this brand's creations for commercial perfumes is simply impossible. 

Each composition comes in the same packaging - a cylindrical bottle with a black cap, which has become the signature of the French brand.