Revitalizing and volumizing set consisting of Full Shampoo, Full Conditioner and the bestselling Restorative Treatment Mask by Virtue®.
- Phospholipids, molecules derived from soy, which help control frizz and protect against moisture.
- Pink grapefruit, a citrus fruit rich in nutrients and vitamins A, C, and B1, as well as zinc, which restore vitality to hair.
- Artichoke leaf, a nutritious plant ingredient with high levels of lipids and proteins, which seal and strengthen the hair cuticle.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.