The Volumizing Mousse by Virtue® instantly thickens hair, increases volume and elasticity, and prolongs the hold of styled hair. The combination of the power of the patented ingredient, Alpha Keratin 60ku®, with baobab seeds makes this ultra-light mousse much more than just a volumizing and styling product. It strengthens hair, adds shine, and protects against high temperatures and humidity. It does not leave any sticky or flaky residue. It provides long-lasting volume.
Baobab Seed Oil
Baobab is known as the African tree of life, due to its ability to retain water. The thick, silky oil from this tree is a powerful emollient for dry, damaged hair.
Panthenol
Regenerates and improves the structure of hair, moisturizes and strengthens the hair shafts, penetrating deep into the cuticle. As a result, hair regains elasticity and shine.
Amino Acids
Provide deep hydration, shine, and smooth finish.
Amaranth Protein Hydrolysate
Gives hair softness and silkiness.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.