Description
Virtue® Volumizing Primer is an incredibly lightweight spray formula that adds volume to your hairstyle and provides an excellent base for styling. This delicate mist creates memory shape for your hair from the roots, ensuring that your styles will last all day. The unique formula also protects against damage from high temperatures or environmental factors and regenerates delicate, prone to breakage hair with the inclusion of the exclusive Alpha Keratin 60ku® protein. Suitable for all hair types, this lightweight primer will help you achieve your dream hairstyle. It does not stick or build up on fine hair, giving it a boost of energy and strengthening it over time with the inclusion of the patented keratin preparation. Your hair will regain its health and shine.
Ingredients
Wheat protein hydrolysate
Improves the appearance of hair and makes them pleasant to the touch. Increases hair elasticity and facilitates styling, while restoring shine and correcting hair texture.
Panthenol (vitamin B5)
Natural form of vitamin B, which provides hair with moisture, softness and shine.
Soy protein hydrolysate
A protein ingredient that helps control hair, nourishes and moisturizes, restoring a healthy appearance.
Method of use
Spray generously on damp or dry hair, strand by strand, focusing on the roots and mid-lengths. Style hair as usual. Use thermal methods to achieve maximum volume and long-lasting hold.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.
