Description
Virtue® ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo that contains only natural dyes. It neutralizes unwanted copper tones and revives all natural and dyed hair colors, including gray. This luxurious product removes yellow tones thanks to its 100% natural blend of plant extracts, including knotweed, sweet violet, lavender flower, and red cabbage. Plant-based humectants moisturize and make hair easier to comb, while the unique Alpha Keratin 60ku® protein from Virtue strengthens and regenerates all types of hair with each use.
The completely natural blend of violet and lavender extracts in Virtue shampoo gently reduces reddish tones in hair without staining the hands. At the same time, it nourishes, moisturizes, makes combing easier, and adds shine to all hair colors and types. The shampoo also protects hair from UV radiation with its rice protein, tara tree extract, sunflower sprout extract, and special rice protein. It protects dyed, lightened, and naturally gray and blonde hair from color fading, yellowing, unsightly copper tones, and color changes caused by exposure to UV/sunlight.
The naturally purple shampoo has a pleasant, soothing scent thanks to yuzu fruit peel, chamomile, and sandalwood.
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 IPDI, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan
Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
Method of use
Apply to wet hair, massage until foamy, rinse and use your favorite Virtue conditioner or Restorative Treatment mask. Use 1-2 times a week or as needed, alternating with your current Virtue shampoo.
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.
Virtue: hair care
Reviews of De-Brassing Shampoo
This sulfate-free formula is suitable for all hair colors and contains a blend of chamomile, lemon, red cabbage, and purple ginseng extracts that work together to reduce yellow tones. Lavender flower and rosemary leaf extracts in the shampoo add softness to the hair. There is also turmeric root extract, which protects the hair from pollution and UV rays, which can also negatively affect hair color.
Nykia Spradley, Allure
