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Hito releases and transcends the nature of pure human spirit experience.
Perfumes are an expression of the soul, a melody composed of aromatic notes, harmoniously combined to uplift and free the mind; promoting a meditative state and increasing vitality.
Nature inspires us with its magnificent notes.
Hito is a perfume made from natural essential oils extracted from plants through steam distillation, while absolutes are obtained from flower petals using the enfleurage technique. All ingredients are carefully selected and the supply chain is certified.
Bottles, boxes and caps from WA:IT brand are produced in Italy. In addition to being fully recyclable and biodegradable, the boxes are FSC certified, meaning that all materials used come from forest plantations. Glass bottles and wooden caps are also fully recyclable. Paper labels are 100% tree-free and are completely recycled to save energy and protect trees, while HITO perfume labels are made from algae from the Venice lagoon, the spread of which would threaten the delicate ecosystem of the lagoon - the brand uses bio-waste to protect the environment.
Roll-on allows for precise application of scents in points where we feel a pulse. You can apply the scent on one or all of them, depending on your needs.
Temples: This is a great place to relieve stress.
Behind the ears/neck: Behind the ears is the best place to have the scent noticeable around you when you're on the move.
Wrists: One of the classics, your arms are constantly in motion, which also activates your scent.
Fragrance Notes
Citrus from Sicily, yuzu, elemi, fig, green notes, plumeria, peony, rose, Izumi black tea, cherry tree, cedar tree, white musk
About the brand WA:IT
WA:IT is a symbiosis of two cultures - Japanese and Italian, an embodiment of the duality of beauty, which perception may differ, but the meaning remains the same. Italian influences bring the belief that beauty is life and warmth. Like nature, which blooms in the summer and like joy, which permeates us when we sit by the breathtaking blue Italian sea, thinking, pondering and finding the strength to start a new creative process.
On the Japanese side, there is a love for the transience of things. Just like in nature, with the change of seasons, something awakens and something falls asleep. One can find intimate and unexpected pleasure in sitting still and quietly in a sacred Japanese temple, in anticipation and feeling of being a part of the whole, which revolves around nature.