The Un-Frizz Cream by Virtue® is a leave-in hair cream that completely transforms the hair structure. It nourishes and smooths wet and dry hair, eliminating frizz and preventing moisture from affecting it. The perfect hairstyle lasts all day. Thanks to the patented Alpha Keratin 60ku® protein, the product directly binds to the hair, filling in cracks and gaps in the cuticle. Heavy treatments with chemicals or waxes are no longer needed. This product adapts to the individual needs of all hair types. Straight hair gains shine, wavy hair gains smoothness, and curls are easier to style, with frizz disappearing regardless of hair type.
- Pink pomelo - a citrus fruit rich in nutrients and vitamins A, C, and B1, as well as zinc, which restore vitality to hair.
- Phospholipids - molecules derived from soy that help control frizz and protect against moisture.
- Gotu kola - a versatile Indian herb that restores strength, smoothness, and shine to hair.
Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Behenyl Alcohol, Cyclopentasiloxane, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Phenoxyethanol, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Disodium EDTA, Linalool, Limonene, Coumarin, Benzyl Salicylate
About the brand Virtue
Virtue is a brand that was never meant to exist. "The world doesn't need another brand creating hair care products" - its creators say provocatively. And despite our love for cosmetics, it's hard not to agree. The change came with a certain discovery: "After decades of experience in the beauty industry, we were sure that nothing could surprise us. Then we discovered Alpha Keratin 60ku™ - a protein with such strong regenerating properties that we simply had to share it with the world."
Interestingly, this innovative ingredient was originally meant to support tissue growth and regeneration of burns and injuries sustained during combat - Dr. Luke Burnett, a retired US Army colonel and now a member of the Virtue team, is the head of the regenerative medicine laboratory in Winston-Salem and it was he who introduced Alpha Keratin 60ku™ to the cosmetics market.
Virtue: hair care
Reviews of Un-Frizz Cream
My hair is not very curly, but due to the lighteners I have used, it has become dry and as a result, very frizzy. Most products I have tried so far have given the impression that my hair is smoother, but in reality, they did not repair the damage. Virtue uses a clever, hair-rebuilding complex called Alpha Keratin 60ku, which makes hair healthy and strong from the roots to the ends. And with each use, it gets better and better.
Gabrielle Dyer, Cosmopolitan UK